Hot on the heels of Sony's 3D TV launch in Tokyo, Samsung today set out their stall for the global roll out of seventeen new 3D products, covering 3D LCD, 3D LED and 3D plasma and 3D blu-ray player at New York's Time Warner building and Shrek, Donkey and the Black Eyed Peas look set to have a starring role.
Surrounded by a sea of 3D screens, Samsung's President of Visual Display Boo Keun Yoon and US President, Consumer Electronics, Tim Baxter unveiled plans for their worldwide campaign to convinve us to get 3D into our front rooms.
The first 3D models are officially available worldwide today but sadly those in the UK, hungry to be first to experience home 3D cinema, will have to wait a little longer than with the first available sets likely to hit UK stores toward the end of April.
According to pcmag.com a 46" flagship 9000 Series will set you back a tidy $5,999 in the US, while the most affordable 3D-ready HD TV in the range looks likely to come in at $1,699. We're still waiting on UK pricing but this could mean a lot of the price tags are not too out of touch with some of Samsung's 2009 HD TVs.
In a bid to clear up some of the questions around the supply of specs, Samsung also revealed plans to bundle 3D glasses and content together in a 3D starter kit they are calling the 'grab and go soluition'.
The first package, which will ship with any 3D TV or 3D blu-ray purchase, comes with Monsters vs Aliens which was unveiled as an exlcusive 3D deal between Samsung and Dreamworks at CES.
Taking that relationship further still, Dreamworks is also teaming up with Samsung to exclusively deliver the Shrek in full 3D. We got a sneak preview of the green ogre, Donkey and co in action and have to say this is a film where 3D could really flex its muscles. Exactly the kind of content that will drive the family vote.
Speaking at the launch, Dreamworks Jeffrey Katzenerg said: "3D is the entertainment revolution of our time"
Samsung also gave some pointers as to how they plan to educate potential 3D buyers Stateside, with in store demos, 3D Imax adverts and TV ads created by the brains and camera technology behind Avatar. We'd expect to see a similar approach in the UK which should mean you'll be able to experience 3D TVs somewhere near you sooner rather than later.
"This year Samsung want to take LED into a new dimension," said Boo Keun Yoon. Settingt their stall out right behind 3D Tim Baxter added, "The goal is to continually redefine entertainment and to enable the seamless convergence of devices - 3D will help make that happen."
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